![]() Links from reputable sources give weight to your website. Google registers any links around the web pointing to your website. Test your mobile web speed and see how you stack up in your industry.Įnsure your website is verified with Google Search Console so that Google can alert you to any issues affecting your site’s performance. This file instructs Google on what pages of the website to fetch in a search and which not to. Ensure that links (internal and external) aren’t broken.Įach website has (or should have) a robots.txt file. A 404 page is when a user is taken to a page that doesn’t exist. Google doesn’t like spam or duplicate content (your content needs to be original).Īvoid errors. ![]() Images should have a descriptive ‘alt’ tag. View the site map for this website.Įnsure your URLs are telling Google what pages are about eg.Įnsure Google has access to your content. One way is to use Yoast SEO Plugin and submit the sitemap URL (web address) via Google Search Console. There are various ways to submit a sitemap. Submit a sitemap to give Google an overall picture of your site’s structure. There is an example of a breadcrumb at the top of this page eg. You should have top-level pages with subpages offering more granular details.īreadcrumbs (using structured data) assist with showing where the page fits into the site hierarchy. To assist Google in presenting your website and content the best way in search engines, you need to do two things:ĭesign your website so that the structure makes sense. Google pulls results that they think are most relevant to the user. When a user searches in Google, for example
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